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Don't Be a Griswold: How to Not Get Lost on the journey to Selling your home.

Michael McKenna

Michael McKenna is an associate broker and the president of WEICHERT, REALTORS® – McKenna & Vane, with offices in Columbia, Md...

Michael McKenna is an associate broker and the president of WEICHERT, REALTORS® – McKenna & Vane, with offices in Columbia, Md...

Jan 24 8 minutes read

"It's not about the destination, it's about the journey." 

OK, we know, home buying is all about the destination, but all too often the road homeowners travel during the selling process is sometimes overlooked.  

  • Bumps in the road
  • The Unexpected
  • Running out of gas

A real estate transactions can end up just like that family road trip you'd rather forget. 

You are in luck!  We have a tried and true process - our "road map" to success.  It has helped our customers get the best price for their home, in the least amount of time with the least amount of hassle. 

We Drive, You Ride - BUCKLE UP!
That's right. We'll do all the work and keep you informed each step of the way. The following is a list of our favorite steps (10 of 32).  


1. The Price is Right.  It's not just an awesome game show. 

When the price is wrong, it's the number one reason a home does not sell. Price the home too high and you’ve priced out your most-likely buyers.  Price the home too low and you jeopardize full market value. 

Pricing a home is all about knowledge and strategy to help you set a price based on a complete understanding of your local market. Price your house now! 

2. Need a Guy? We got a Guy. 
Holes in the wall? Yea, you need to patch them.   Faulty wiring? Yea, that needs to be fixed. 

Overwhelmed? We can help. The McKenna Group has a list of trusted contractors, aka "Gold Service Partners" to help with any and all home improvements.  


3. The Internet Never Sleeps - NOR SHOULD IT!
Weichert bids on nearly a million search terms to drive buyers to, where buyers will find your home and call or click to be connected with a licensed Realtor. 

The Weichert Call Center is open 7 days a week, 12 hours a day, with Realtors responding within minutes.             4. Everyday We're Hustlin' 
We ALSO market your home on Facebook, Twitter, and Instagram to thousands of users!  Posts are promoted with ads created so we reach the most viable audience to view your home across all forms of social media. Let's make your home famous.


5. Nosey Neighbors Welcome!  OPEN THE DOOR.
Now it's time to show off your hard work and preparation by way of the OPEN HOUSE

Like a giant party, we invite the neighbors and their friends to come see your home.  Did you know: one of every three Weichert open houses leads to a sale, we view every contact as a potential buyer.  


6. Global Network - RELO
We share your listing with Realtors in our office and other Weichert offices so they stay in the "know". We also connect with potential buyers through our world class relocation division, who will recommend your home to families relocating to this area.


7. Let's Make it Official - SIGN HERE!
When the offers come in, we will provide you with top notch guidance on negotiation, counter offers and final acceptance. 

                                                                                        8. Inspections - NOT TO WORRY.
The buyers and their agent will hire a licensed inspector to take them on a walk-through of the  home to note any damages, potential concerns or safety issues. We will negotiate on your behalf regarding the changes you should or should not make.  Again, we can recommend one of our Gold Service Partners to make the repairs/improvements that you agree to.


9. The Finish Line - WINNER, WINNER!
Also called closing, the settlement is where you’ll sign the necessary paperwork to transfer the ownership of your home. We’ll be sure you’re ready to hand over the title to your home and the keys, and accept your check! 



Let's talk about planning your party.  

A guide to the process of Buying and Selling a Home.

An overview of how our team will assist you every step of the way.

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